Monday, June 21, 2010

My first frightening logo

I was a very visual kid, and certain images would burn themselves into my head, terrifying me as I tried to sleep at night. The first image I remember having this effect on me was the logo for the movie The Shining.

Saul Bass created an image that was equally scary and haunting as the movie itself (at least to a 7 year-old). If I had to point out the most frightening aspect of The Shining's logo, it would have to be the eyes of the...boy? Ghost? Who or what is that individual trapped within the shapes of the waved letters? It didn't matter. To me, the image did its job by solidifying the idea that The Shining was a scary freaking movie.

As I look at the logo today, it makes me wish more film studios would identify their movies with a genuine piece of worked art instead of whatever system font is available.

If I see one more comedy using Gill Sans Ultra Bold for their "logo", I'm gonna puke glass.

1 comment:

Snoballz said...

I was just telling a co-worker how this movie poster scarred me as a child.